Paws, pillows & pure vibes. Calm, comfort & style for cats and the people who love them.

Feathers, jingles, claws, chaos — this collection has it all. Pablo-approved mayhem with toys to stalk, chase, and conquer… plus a pawsitive cat gift.

Brushes, combs & a touch of cat couture — grooming days just got bougie. Keep the fluff sleek, the knots gone, and your feline looking fabulous (without the fuss).

Fine dining, feline style.

The Treats Edit is a premium line-up of freeze-dried delights, served in jars so chic you’ll want them on display. Think whole-carcass realness, yolky pops of colour, and bite-sized bougie nibbles that turn snack time into a statement.

It’s for the cats (and their humans) who believe treats shouldn’t look like budget kibble dust but deserve their own countertop moment — glass, wood lids, apothecary vibes and all.

⚠️ Warning: may trigger shameless begging, smug purrs, and a refusal to go back to supermarket snacks.

Pablo isn’t just a cat — he’s a whole personality. Sassy, hilarious, and just the right amount of trouble, he steals the spotlight from his sisters and keeps his humans on their toes. His antics are all caught on TikTok — and trust us, you don’t want to miss them.